Amazon’s Rufus: Your New AI-Powered Shopping Assistant
Amazon has officially rolled out its generative AI-powered conversational shopping assistant, Rufus, to all U.S. customers just in time for its 10th annual Prime Day sales event on July 16. Initially launched in beta for a select group of users in February 2024, Rufus is now available to all U.S. app users. To access Rufus, […]
Demystifying AI and Digital Marketing
This summer I presented to thirty small and medium size businesses a the Millburn Chamber of Commerce in a presentation called “Demystifying AI and Digital Marketing”. Before the presented, I spoke to the business owners about their fears and concerns about AI and how it will shape the future of their business. Through the presentation, […]
Navigating Digital Transformation: Tips for Businesses in New Jersey
As businesses in New Jersey look to navigate the digital transformation landscape, here are some tailored tips to guide the journey: 1. **Focus on Local SEO**: For NJ businesses, local search visibility is paramount. Optimize your online presence to ensure that you’re easily found by the local community. 2. **Engage With Your Community**: Digital doesn’t […]
The Importance of Optimizing Your Marketing Approach
Optimizing your marketing strategy is not just a best practice; it’s a necessity in today’s digital world. Here’s why it’s crucial and how we approach it:
5 Simple Strategies for Effective Digital Marketing
Hello, I’m Ross Stafford, CEO of Stafford Media Consulting. Today, I want to share five simple yet effective strategies that have significantly shaped our approach to digital marketing.